Visual Music of
the Electric Collage

Electric Collage light show

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About the Electric Collage
Running a 1960's light show
Light shows in the new millenia
Summary


 

Visual music light shows were a part of many music concerts during the last half of the 1960's. The Electric Collage was a nationally recognized visual music production company during this era. They worked with many major music groups at large concert venues and were seen by millions of people.

The Electric Collage was created by two young men who were involved in the new media of the era. Most of the original content was produced by Steve Cheatham, an experimental filmmaker and media artist. The live show was produced with his co-producer Frank Hughes, the business manager who was active in the local music business. Located in Atlanta Georgia they did shows from 1966 until about 1972.

Steve Cheatham Frank Hughes
Steve Cheatham
2007
Frank Hughes
2007

As the Electric Collage Steve and Frank produced visual music by combining movies, slides, abstract color and shapes into one "Electric Collage" of images that flowed with the music. It was described by one viewer as "a spectacular visualization of music through color and images designed to extended your musical experience."

Electric Collage worked with Jimi Hendrix and Janis Joplin at the Atlanta Pop Festivals.

They worked three major pop festivals and hundreds of concerts with many big name bands of the 1960's.

To know more about visual music light shows of the 1960's you have to know what the times were like back then. Marshall McLuhan has just written the "Medium is the Massage" and the new TV culture was cranking up.

In the 1960's television was having a major effect on society for the first time. It had a profound influence on the youth culture. They were the first TV generation to mature and they expected visual media. The visual music light show was a natural addition to music concerts.

"The times they are a changing" sang Bob Dylan and Joan Baez. By 1966 peace and love was becoming a dominant theme among young people, intellectuals and artists while the Vietnam war was at it's peak. There was a great divide in the country as people had to be either "for or against war". Free speech and personal freedoms were being challenged while the government was running the unpopular Vietnam war which was though of by many as being sponsored by large corporations. Black people were being oppressed openly. The hippies and their culture appeared among young people and was in direct opposition to the status quo of the corporations. Many university students had enough of the status quo and protested openly.

Music was a big part of the revolution for the young people. And many people came to expect a light show at a music event. Light shows were a new medium that was exclusively owned by the new culture. The Jefferson Airplane, Grateful Dead and Pink Floyd had one as part of their show.

What made the Electric Collage different than the other major light shows in the United States was their unique media library. Their media was produced exclusively by them for their visual music show. Using many experimental film techniques and inventing a few of his own Steve produced "technology pushing" media. The Electric Collage had superior technical and creative capabilities that made their light show several notches above the "garage light shows".

The content was not only visual music, it was an "alternative underground TV channel" for the new culture. Since there were only 3 networks TV media was easily controlled by corporate interests. The light show filled the vacuum with current events for the counterculture blended into the visual music imagery.

The Electric Collage was spontaneous visual music, movie style special effects, underground television and MTV all rolled into one. A jam session of light and sound.

Read more about the light show


Links
Here is a link to Frank's Band Booking Agency, Discovery Inc. -
This is a story about what Frank did for about for 5 years after the light shows ended.
He owned it with Steve Cole from about 1968 to 1978.
They represented many bands below.

60's Stuff
Hydra
Orville Davis
Radar - Auther Offen
Hampton Grease Band
Carter Tomassi's Atlanta Pop Festival Pictures
the Now Explosion
Texas Pop Festival
Atlanta Georgia project to document the local 60's era of "The Strip"
a section of Peacthtree where the alternative and hippie culture gathered


Center for Visual Music


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article about Electric Collage by JCSI news staff
copyright 2005 JCSI News
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